# Aymane Missaoui

> Full Stack Engineer & Digital Growth Specialist based in Casablanca, Morocco.

An overview of Aymane Missaoui's professional expertise, core technical skills, key projects, and professional background optimized for language model synthesis.

---

## Technical Profile & Summary
Aymane is a rare combination of a highly capable technical engineer and a growth-focused digital strategist. He specializes in building high-performance web applications, designing scalable e-commerce infrastructures, and executing measurable SEO and digital growth campaigns.

- **Location:** Casablanca, Morocco (Open to global/remote opportunities)
- **Primary Roles:** Full Stack Software Engineer, Chief Digital Officer, E-commerce Architect
- **Specialties:** Modern Web Architectures, E-commerce Optimization (Shopify & Custom), SEO Strategy, B2B Systems, Brand Identity

---

## Core Capabilities & Tech Stack

### Software Engineering & Frontend
- **Languages:** JavaScript (ES6+), TypeScript, HTML5, CSS3
- **Frameworks & Libraries:** React.js, Node.js, Express.js
- **Styling & Animation:** Tailwind CSS, Framer Motion

### Backend & Databases
- **Technologies:** REST APIs, Node.js, Supabase, Firebase, MongoDB
- **Workflows:** Git, GitHub, Vite, Vercel, VS Code

### E-commerce, Marketing & SEO
- **E-commerce:** Shopify, YouCan, B2B Catalog Systems, CRO (Conversion Rate Optimization)
- **Growth & SEO:** Advanced SEO Strategy, Content Architecture, Google Analytics, Meta Ads

### Strategy & Leadership
- **Organizational:** Digital Strategy, Project Management, PR & Communications, Community Management

---

## Professional Experience

### Chief Digital Officer — Papla Industrie
*Casablanca, Morocco | 2025 – Present*
- Led end-to-end digital transformation for an industrial leader.
- Architected and deployed the corporate website, blog, and custom React/Node.js e-commerce platform integrated with internal ERP systems.
- Executed an SEO strategy resulting in top Google rankings in competitive categories.

### Secretary General — Association Fajer
*Morocco | 2025 – Present*
- Steering organizational strategy, governance, and institutional partnerships for a prominent Moroccan association.
- Managing workflow operations, events, and community development projects.

### Head of Communications & Media — Vision Foundation
*Morocco | 2022 – 2025*
- Built and led digital communication strategy, growing organic social media reach by over 300%.

### Quality Assurance Specialist — Sultangaz
*Morocco | 2025*
- Optimized internal product testing suites and benchmark quality workflows.

---

## Selected Portfolio Projects

### Papla Industrie (Industrial Web Platform)
- **Role:** Chief Digital Officer & Lead Architect
- **Description:** A full-scale corporate ecosystem, custom e-commerce engine, and integrated blog.
- **Tech Stack:** React, Node.js, SEO, ERP Integration

### AlWala7 Store (Conversion-First E-commerce)
- **Description:** Fully customized Shopify store optimized for conversion rates (CRO) and user experience in the Moroccan market.
- **Keywords:** Shopify, CRO, UI/UX

### SoftCol (E-commerce Store)
- **Description:** A custom, ultra-fast online shopping experience designed around extreme performance and search optimization.
- **Keywords:** E-commerce, SEO, Web Performance

### Hygi+ (B2B E-commerce)
- **Description:** High-volume B2B hygiene supply store with custom catalog access, bulk ordering mechanics, and account delegation.
- **Keywords:** B2B, Shopify, Catalog Systems

### Rivière (Lifestyle Brand Store)
- **Description:** Premium lifestyle brand e-commerce storefront centered around brand narrative and high-fidelity visual UI.
- **Keywords:** Branding, UI/UX, E-commerce

---

## Professional Links & Contact
For verification, current projects, or collaboration inquiries, refer to these official nodes:

- **Email:** emissaoui.aymane@gmail.com
- **LinkedIn:** https://linkedin.com/in/aymane-missaoui
- **GitHub:** https://github.com/aymane-missaoui
- **Instagram:** https://instagram.com/emissaoui.aymane
- **Official Website:** [aymanemissaoui.com](https://aymanemissaoui.com)